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Is there anything on Earth as satisfying as a spontaneous trip to Sephora? Wander the beautifully lit corridors, assimilate the mixed scents of perfume and pamper yourself with something new and exciting to feel more beautiful. And of course, makeup is always fun to play with, especially makeup that does not belong to you (but make sure to disinfect, I do not want it to infect your eyes). Sephora has some of the biggest names in luxury. beauty, but one of Sephora’s best sections is actually the dealer’s internal branding. The Sephora collection is about unique beauty at a good price – you can get a set of brushes, a mask, lipstick and everything in between, all without damaging your pockets. Their Cream Lip Stain liquid lipsticks are always on everyone’s lips and it’s worth going overboard in every way.
FAST FACTS
FOUNDED: In 1996 as the in-house brand for omni-retailer Sephora.
BASED IN: San Francisco.
PRICING: $-$$
BEST KNOWN FOR: Creating accessible, affordable, and sustainable beauty products for the Sephora loyalist.
MOST POPULAR PRODUCT: 12 Hour Contour Pencil Eyeliner, Face Mask, Cream Lip Stain Liquid Lipstick
FUN FACT: Sephora Collection is focused on leveraging the latest innovations in packaging and ingredients to ensure they are doing their part to reduce the impact on the earth, creating products made of 30% recycled glass and biodegradable exfoliating wipes, which decompose in about the same time as a grapefruit.
The origins of the Sephora Collection are simple: Sephora saw a hole in its stores to create quality products at an affordable price and set out to create a collection that offered all the products that consumers could wish for. “As the brand built and nurtured within the walls of Sephora, we have access to things like lots of customer information, a trend pipeline and the best sales and product development teams in the industry,” said Brooke Banwart, Vice President and General Manager of the Sephora Collection. explained to Byrdie. “Now more than ever, accessible, affordable and sustainable beauty products are important to our customers. Our goal is to inspire our customers to safely learn and play with beauty without breaking the bank.” Want to learn more about the best of the Sephora collection? Read on for our 10 favorite products.
12 Hour Contour Pencil Eyeliner
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Not all pencil eyeliners are the same, and the Sephora Collection 12-hour Contour Pencil Eyeliner is in a league of its own. Not only does it have 15 fun and varied shades ranging from matte to glittery and glossy, meaning it is more than just an eyeliner, it can also be used as an eye shadow stick. This is what we all want and need in an eyeliner – you can use it to line, define the eye or create extreme graphic liner.
Sheet Face Mask
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Cream Lip Stain Liquid Lipstick
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If you’ve heard of a product from the Sephora collection, it probably is. Every makeup fan probably has one of these in their repertoire in some shade because it comes in over 80 shades. It’s a cult favorite for a reason: a creamy, weightless lipstick that covers your lips in flawless, full coverage, transfer-safe color. From your morning coffee to your evening cocktail, you do not have to worry about recycling. Trust us.
Long Lasting Eyeliner High Precision Brush
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Retractable Brow Pencil
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This pencil is great for on-the-go filling and touch-ups. The extremely fine tip can do just about anything: fill in sparse areas, create shape and even mimic the look of real bangs. The wide color gamut with neutral shadows (Neutral Gray Black is a cult favorite) means that there is a shadow for everyone, even those who are struggling to find their shade in other pencils. But the best part: the pencil is waterproof, which means you do not have to worry about your eyebrows disappearing in the middle of the day.
Best Skin Ever Liquid Foundation
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Sephora PRO Face Palette
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Every makeup artist knows the truth: all you need is a palette that you can use anywhere, and the Sephora PRO palette is just that. It satisfies many needs: lightening, blushing, tanning and contouring, even eye shadow. PRO popsicles were formulated for specific skin tones, and these popsicles produce honey. They are super pigmented, the trays are huge, so they last forever, and the color makes you shine all day.
House of Lashes x Sephora Collection Lashes
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Sephora knows that not all lashes are made equal and partnered with the House of Lashes whip brand to create a cruelty-free handmade series of synthetic fiber fakes for every scenario. They are easy to apply and do not feel heavy on the doors.
PRO Crease Brush #26
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The Sephora collection makes amazing brushes. Sephora’s product design team examines brushes throughout the day so they know one or two things about what qualities they do well. This soft, rounded curl brush is ideal for experts and beginners, perfect for blurring folds for a beautiful, fuzzy eye look.
Colorful Eyeshadow
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If you are like me and sometimes get overwhelmed when searching a makeup store, this is the key to remembering which products you can always trust. Eyeshadows are just that – built to work, pigmented and cheap enough that you do not feel the buyer’s remorse.
You can also get a free trial of Sephora samples, click here to get now.
